French Connection project...

All images copyright of Alice Maughan (please do not re-post without consent)

Sophie Hulme project,

All images copyright of Alice Maughan (please do not re-post without consent)

Trend S/S 2012

Many designers collections and peoples personal style showed a really fun use of prints, may it be an all over statement or a clash with other prints or textures. I think it shows that you don't have to be afraid to experiment with a range of colours and prints and it can look very chic (if done right) and not just like a jumble! I think honestly fashion should be fun and this should be shown through an open mind and not caring what other people think doesn't go together.

Trend S/S 2012

A major trend I have noticed is outfits that look very similar to pajamas may it be an over all print or just the trousers. It creates a laid back and smart but quirky style. The silk Great Gatspy style of The Row's look adds a very glamorous, luxurious feel whilst the other looks are creating a quite young, fun look.

Antipodium S/S 2012 London

I really liked this collection I think it had an unusual but very beautiful look to it, a gorgeous colour palette and lovely prints.
The clothes were very interesting, some deconstruction is seen in the cut outs and sheer inserts such as the very cropped trench coat. There is also evidence of quite androgynous masculine silhouettes and details such as the buttoned up shirts and boxy voluminous jackets.

Paul Smith S/S 2012 London

Paul Smith's womanswear collection definitely illustrated the masculine trend really well, showing a very effortless chic style.
I think the use of the check and the brush stroked flowers print lifted the collection and made it very feminine.
The only element to the collection I didn't like was the wide legged trousers that sat weirdly on the hips and didn't work as well as the slim slightly cropped trousers.
Overall i think the collection is very stylish and wearable and a really nice alternative to some of the very over sexy looks of other designers collection.

Street Style Trend, London Fashion Week

There was a very apparent maxi skirt trend, a lot of the looks were also teamed with extra long cardigans or jackets creating a very long slim draped silhouette.

Christopher Raeburn S/S 2012 London

Christopher Raeburn's presentation was set in the museum of London making it the first fashion show to be held there. It seems it was a very unique and innovative presentation creating a real atmosphere of lighting visuals and sound making a truly interactive experience for those present.
With a focus on colour composition and inspired by both sports and military wear, Raeburn has successfully deconstructed those traditional silhouettes and details and created some very interesting outerwear.
I think the inclusion of the casual-wear such as the printed joggers made the overall styling of the show really stylish and very wearable.

Holly Fulton S/S 2012 London

Holly Fulton's collection was a lovely clash of the seaside and fantastic prints, her signature deco style was as always included in the layouts and patterns, resulting in some overall style similar to Versace.
I love the inclusion of the seashell, coral and zebra which created a very fun collection of clashing prints, almost bordering on bad taste but I think just created a very strong edgy look. It is definitely a collection for a strong confident woman who is not afraid to make a statement.

Street Style Trend, London Fashion Week

I spotted a lot of Backpack wearers at London fashion week, here are a few of my favorites. I think backpacks are a quite nostalgic vintage item that almost everyone can wear and pull off, these backpacks have been worn very well and add to the overall look of each individual and add a mismatch of colour and pattern.

Trend S/S 2012

The sporty trend has been apparent throughout New York fashion week and I have noticed it also in London fashion week. The use of mesh or laser-cut fabrics has been used in very different ways but overall it creates a very slick look, Marios Schwab creates a very sophisticated sexy sporty edge to his collection whilst Altuzarra creates an almost grungy look with the sporty fabrics.

Ashish S/S 2012 London

Ashish as always was a beautiful array of his signature sequin encrusted garments. This collection was inspired by Van Gogh which we see with the use of the sunflower prints and straw hats. The flowers growing from the military boots, give a charming almost scarecrow like aesthetic, this is furthered with the high waited jeans tied with up string.

He uses colour and print very boldly as always but the balance is always right with each outfit, I think the involvement of the brick wall pattern cuts up the florals really nicely.

House of Holland S/S 2012 London

This collection was named by Henry Holland as 'Pastel Punks' which I feel sums up the collection very well. He has used the skinhead uniform of a buttoned up shirt with high waisted bleached jeans and suspenders. But the aesthetic it creates is actually very cute due to the colour palette and details such as the bleached jeans looking like clouds.

It also highlights on the safari trend with the oversized leopard print and python skin, which i think worked great in the pastel leopard dresses.

I think this collection is very fun as always and very london in its style.

Band of Outsiders S/S 2012 NYC

Boy and Girl had two very different looks to them, Boy as usual showed a strong tailored androgynous look, with a minimal but interesting use of print.
Girl on the other hand showed a use of very different fabrics soft flowing and very feminine, soft silhouettes. And a very washed out muted colour palette of floral fabrics, creating a very pretty girly aesthetic.
There was a slight edge and darkness to the collection though with dip dyed crochet and prints that looked like dark dip dyes of flowers crawling up maxi shirts. Almost like a sincere element to this essentially very pretty,girly and therefore quite shallow aesthetic.

Trend S/S 2012

Lots of designers (many more that I have included) have embraced the peplum for spring 2012, the old fashioned 80's style has been re-vamped in very different ways making it a modern wearable silhouette. From the more structured, sculptural statements to the softer more feminine and flattering shapes. I think it is a fun, cute and actually very wearable trend.

Jill Stuart S/S 2012 NYC

Pops of tropical colours and print, I like her use of very bright hues balanced with the more pastel softer colours.
Really cute use of scalloped hems and textured detailing and a variety of super cute prints, birds, palm tree's, spots.
The silhouette was quite simple but I particularly liked the high collars and dropped waists and my favourite item was the quilted paneled jacket in beautiful corals, pinks, red, and blue.

Lacoste S/S 2012 RTW NYC

Felipe Oliveira Baptista has successfully reconstructed classic pieces such as the rugby top into a feminine and fresh items, he has stayed true to Lacostes sporty roots but has definitely had some sex injected, with some cut outs and slits making the typically masculine items revealing and sexy.


I feel this worked really well with the boxy and quite boyish silhouettes and dropped waists a style that I feel is timeless.

Brooks Brothers project...

All images copyright of Alice Maughan (please do not re-post without consent)